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If your pup lunges: If your dog is going after something while on a walk — another dog, a car, a skateboarder, for example, be proactive. Try to redirect his attention with a treat before he has a chance to lunge, and increase the space between your dog and the target. Stay alert and be prepared before the target of his frustration gets too close. This type of behavior may be more common in herding breeds, but any dog can be startled by something he’s not used to or finds exciting.
Speaking of reward, positive reinforcement refers to operant conditioning, and I won’t bore you with the details right now, but suffice it to say B.F. Skinner, one of the leading researchers on reinforcement, found that positive reinforcement (to reward good behavior) is far more superior to punishment in altering undesirable behavior because positive reinforcement results in lasting behavioral modification, and punishment changes behavior only temporarily; and presents many detrimental side effects. If the problem behavior changes temporarily, it will reappear later, and it comes with even more problem behavior! Good Behavior = Reward and Bad Behavior = Punishment, does that sound familiar? Positive reinforcement training is what exotic animal trainers have used for years to teach dolphins, whales and large cats among other animals. You cannot force a dolphin to do what it does not want to do!
5% Auto Ship - Sign up for Auto Ship and have products conveniently delivered to you at the frequency you choose! Save 5% on your initial order and 5% on recurring orders. Plus enjoy free shipping on orders over $49. Discounts will automatically apply at checkout once the customer has enrolled. Maximum value $150. Offer not valid on gift cards, gift certificates, previous purchases, or charitable donations and may not be valid on all merchandise. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart.