Speaking of reward, positive reinforcement refers to operant conditioning, and I won’t bore you with the details right now, but suffice it to say B.F. Skinner, one of the leading researchers on reinforcement, found that positive reinforcement (to reward good behavior) is far more superior to punishment in altering undesirable behavior because positive reinforcement results in lasting behavioral modification, and punishment changes behavior only temporarily; and presents many detrimental side effects. If the problem behavior changes temporarily, it will reappear later, and it comes with even more problem behavior! Good Behavior = Reward and Bad Behavior = Punishment, does that sound familiar? Positive reinforcement training is what exotic animal trainers have used for years to teach dolphins, whales and large cats among other animals.  You cannot force a dolphin to do what it does not want to do!
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