Speaking of reward, positive reinforcement refers to operant conditioning, and I won’t bore you with the details right now, but suffice it to say B.F. Skinner, one of the leading researchers on reinforcement, found that positive reinforcement (to reward good behavior) is far more superior to punishment in altering undesirable behavior because positive reinforcement results in lasting behavioral modification, and punishment changes behavior only temporarily; and presents many detrimental side effects. If the problem behavior changes temporarily, it will reappear later, and it comes with even more problem behavior! Good Behavior = Reward and Bad Behavior = Punishment, does that sound familiar? Positive reinforcement training is what exotic animal trainers have used for years to teach dolphins, whales and large cats among other animals.  You cannot force a dolphin to do what it does not want to do!
As the unleashed dog comes at you, push the button and unleash the umbrella. We aren’t trying to hurt the dog – we are trying to but a barrier between your leashed dog and the outlaw dog. Be aware that if you use an umbrella, throw meat at the oncoming off-leash dog, or use a citronella spray, you are in a way escalating a bad situation. Or, it’s more accurate to say that you are being put in a position that may escalate because of the other owner’s irresponsibility. I’ve had two clients get into fistfights with other owners after spraying an oncoming dog with citronella. On the other hand, we have to protect our dogs. If you use a defensive move, do so carefully cautiously and as a last resort and understand that it might cause more human strife.
Teach a cue. Introduce your puppy to a sound cue that means, “food is coming.” Some people like to click and treat, some people use a word like “yes,” and some people cluck their tongue. Whichever you use, the method is the same: In a quiet, distraction-free area, with the puppy on a leash and collar, make the sound. The second your puppy turns toward you and/or looks at you, reward him with a treat. After a few repetitions, you’ll notice your puppy not only looking at you, but also coming over to you for the treat.
If your pup lunges: If your dog is going after something while on a walk — another dog, a car, a skateboarder, for example, be proactive. Try to redirect his attention with a treat before he has a chance to lunge, and increase the space between your dog and the target. Stay alert and be prepared before the target of his frustration gets too close. This type of behavior may be more common in herding breeds, but any dog can be startled by something he’s not used to or finds exciting.
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