This type of training is more effective because it builds a bond of trust and cooperation between animals and humans, the animals (and the humans) actually look forward to training! No one looks forward to punishment, or even the probability of punishment!  We all want to be told when we do something right, not belittled, hit or corrected when we do something wrong!
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You want to reinforce behavior you like, such as when your dog looks at but does not react to another dog a good distance away. If you have to stop an incoming assault from an off-leash dog, you can yell “SIT!” at the oncoming dog (sometimes it works) and then throw your meat treat on the ground near that dog and do a quick, calm U-turn and move away. Could the dog have some sort of meat allergy? Possibly. That’s just one more reason the dog’s owner should obey the leash laws.
This leash comes with a comfy padded handle and ring for waste bags, giving you and your best friend the perfect set-up for a long walk. It comes in a variety of lengths, and shorter leashes work great for crowded urban areas or anywhere you want to keep your furry friend close. A swivel clasp at the collar end gives your dog plenty of mobility, and double-woven nylon will last for years. 
This inexpensive leash is billed as "indestructible," and this pick was a favorite of our consumer (and K9!) testers. Users raved about the reflective material and thickness of the leash, confident that it could hold up to even large dogs' pulling. Testers also loved the look and security of the clip, although it may be a little large for small dogs. 

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Speaking of reward, positive reinforcement refers to operant conditioning, and I won’t bore you with the details right now, but suffice it to say B.F. Skinner, one of the leading researchers on reinforcement, found that positive reinforcement (to reward good behavior) is far more superior to punishment in altering undesirable behavior because positive reinforcement results in lasting behavioral modification, and punishment changes behavior only temporarily; and presents many detrimental side effects. If the problem behavior changes temporarily, it will reappear later, and it comes with even more problem behavior! Good Behavior = Reward and Bad Behavior = Punishment, does that sound familiar? Positive reinforcement training is what exotic animal trainers have used for years to teach dolphins, whales and large cats among other animals.  You cannot force a dolphin to do what it does not want to do!

- Exclusions: ORIJEN, ACANA, over-the-counter Flea & Tick products for dogs and cats; select Pet Pharmacy brands (Bravecto, Tri-Heart Plus, Optimmune, Vetsulin, Salix, Incurin, Mometamax, Panacur, Otomax & Orbax); WholeHearted Memberships, add-on items, out-of-stock items, Donations, Petco Gift Cards and eGift Cards; and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
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